The Airport Marketing Institute (AMI) at Reutlingen University researches, documents and publishes developments and trends regarding marketing activities at and around airports.
The focus is on airport media, target groups, customer journey of travellers and visitors as well as the brand touchpoints at the airport.
The Airport Marketing Institute (AMI) stands for
- Scientific investigations into the “State of the Art” of airport marketing
- Scientific trend studies focusing on airport marketing and airport media
- Scientific research on brand building at airports
- Benchmarking studies on airport advertising
- Scientific research on cross-media campaigns including airport advertising
- Scientific customer journey analyses at airports
- Corporate forums at airports on the subject of airport marketing (take-off talk)
- Scientific lectures on marketing and sales topics related to airport marketing
- Self-publishing "Forum Airport Marketing" in brand 41 - the marketing journal
- Yearbook "Airport Marketing"